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This is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services
Using Research and Customer Journey Maps to Create Successful ServicesBroschiertes BuchHow can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers.
- Brand: O'Reilly Media, Inc, USA
- ASIN: 1491927186 Part No: 43857659
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) (English Edition)
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires. Practical exercises, illustratio...
- ASIN: B06X429CJH
Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. "Be Our Guest" highlights the key processes and best practices that have made Disney a trusted and revered brand around the world for more than 85 years.
- ASIN: 1423145844
- UPC: 884595518405
By providing clear techniques, behavioral science insights, case studies, situation-specific advice, and actionable practice exercises, workplace communication expert Richard Gallagher has created a resource that can help anyone master the delicate art of communication. The Customer Service Survival Kit recognizes that the worst customer situations demand more of front-line employees than good intentions and the right attitude. The book includes tangible tips and tricks to help readers discover how to lean into criticism, how to avoid trigger phrases that can make bad situations worse, the secret to helping people feel heard, how to safely deliver bad news, and how to become immune to intimidation--among many other skills.Issues with customers can send even the most seasoned service professionals into red alert. But you don’t need to be a crisis counselor to effectively communicate your way out of a difficult spot. With the help of these valuable insights, lessons, and indispensable problem-solving tools, your organization holds the key to radically improving its customer service reputation.
- ASIN: B00BFZ833K
The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong-eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service that ultimately leads to "no service":* Eliminate dumb contacts* Create engaging self-service* Be proactive* Make it easy to contact your company* Own the actions across the company* Listen and act* Deliver great service experiences
- ASIN: 0470189088 Part No: 9780470189085
Integrating Customer Focus Across the FirmBroschiertes BuchEuropean economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Drawing on research and using examples, this book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing.
- Brand: McGraw-Hill Education - Europe
- ASIN: 007716931X Part No: 44960066
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